Head of Marketing – Residential Property, London


  • Salary: £62 - £75000 per annum
  • Location: London
  • Contract type: Permanent

Anna McGeorge

Senior Consultant

Call me for a confidential discussion

020 3823 4398 Email

My client are one of the UK’s leading landlords, operating over the UK with a large office of over 250 employees in a prime location in London. They are currently looking to increase their property portfolio by 50%, and therefore their demand for strong marketing and brand positioning has become a major focus.

With this in mind, they are keen to bring on an experienced and strategic Head of Marketing to promote the company to the next level, and be able to operate in a fast paced and uncertain environment. This person will report to board level, and work closely with senior managements and third party agencies to create, implement and deliver thought-provoking and high-impact marketing campaigns.

Key responsibilities:

  • Develop strategies and deliver a programme of marketing campaigns to promote the brand, and the live rental housing development projects
  • This will include, but is not limited to, strategic planning, briefing and managing third party agencies, managing the budget, scheme branding, website development, digital marketing and execution of traditional and online marketing campaigns
  • Marketing for both business development purposes and consumer awareness
  • Support the delivery of new digital marketing platforms (portals, websites)
  • Liaising with all internal stakeholders: operations, lettings, investment and development teams, and working closely with board level and the senior management team
  • Maintain and promote the company’s brand identity, ensuring it retains its market leading position
  • Ensure the brand message is strong and consistent across all marketing channels
  • Support the lettings team with the necessary marketing materials to enable them to achieve the company objectives
  • Identify opportunities to reach new marketing segments and expand market share

Skills and experience required:

  • 8-10 years marketing experience, with sound experience in the property industry with a focus in the residential sector
  • Experience in the PRS/BTR sector
  • Significant experience in strategic brand development and in leading creative and thought-provoking marketing campaigns
  • Experience in managing a budget, and in working strategically with the vision of the company/brand at the forefront of campaigns
  • Strong stakeholder management skills and interpersonal skills – ability to manage and build relationships with key stakeholders and third parties
  • Strong experience working closely with the sales team, and in reporting on the ROI of any marketing output
  • Strong experience in both traditional and digital marketing – knowledge of SEO, PPC, Google Analytics, online portals, website development and social media
  • Strong creative skills, proficient at copywriting and an excellent eye for detail
  • Strong organisation and project management skills
  • Ability to think strategically and operationally
  • Happy to work autonomously, and have confidence in your own work

Salary | competitive

If you are an experienced marketing professional, looking for a new challenge, and confident to work alongside senior management, then please do not hesitate to pick up the phone. To discuss this opportunity further, please contact me directly on 02038234398 or email me at anna.mcgeorge@deverellsmith.com

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