A Graphic Designer is responsible for taking creative ownership over a brand, and producing design solutions that reflect the company values. All creative materials should have a high visual impact whilst maintaining corporate brand guidelines. Typically, the graphic designer with create and implement all design aspects of a campaign before it is rolled out on all media platforms, as well as managing all on-going requirements. They will bring brand and campaign concepts together ensuring all brand touch-points are consistently showcased through channels such as social media, website, brochures, office and events materials and all corporate communications. A graphic designer needs to be very creative and have up-to-date knowledge of all industry software, including InDesign, Photoshop and HTML.