Welcome to #ANewLeaseOfLife, a sub-series of the devcast…podcast, where you’ll be learning how experts of the build to rent and alternative investment sectors have climbed the ladder of their professional careers..
Hosted by Nick Hammond, Head of Build to Rent at deverellsmith.
We’re back, it’s 2021 and we’ve got a tremendous line up of guests in the pipeline to share their thoughts, feelings, concerns and everything in between on the alternate asset class sectors. First in the seat is Gina McMorran, Managing Director of sales and marketing at CA Ventures, who is responsible for brand development, marketing, and revenue management for CA’s European portfolio.
With 13 years of experience building successful brands in competitive consumer markets, Gina has launched some of the UK’s most pioneering rental brands including: The Nido Collection, Pure Student Living, The Student Housing Company and Essential Living.
In 2016 she started MyCultura, a consultancy focused on helping clients create value through customer journey mapping and customer-focused technology. Here she supported clients such as Fusion Students, Moda Living and Aparto amongst others in delivering well-designed customer experiences.