Blog Img

Full data report: The DNA of an EA...

Back to insights

In December 2021, deverellsmith conducted a research project asking over 1,000 estate agents - from entry level to senior leadership - on their thoughts, feelings, concerns and behaviours towards the industry.

Key findings:

  • Motivators for leaving

  • Views on training, plus tips and suggestions

  • Areas of disagreement between directors, managers and all other employees

You can download the full report via the form below.

Foreword – By Andrew Deverell-Smith, CEO & Founder

Although the Estate Agency sector has experienced two global crises in the last 20 years, one might argue that the way it operates has hardly changed. The customer and the people working within the sector, however, possess ever-evolving behavioural patterns, trends, and attitudes.

The DNA of an Estate Agent has shifted – it’s no longer just an agent with his Filofax, shiny suit and shop window. Estate agents no longer wait for the sale to arrive at their door. Talent within the industry has innovated, developed, and thrived in new aspects that the role now requires to meet consumer demands.

Despite Brexit negotiations and the COVID pandemic, the number of people employed in property across the UK increased between 2019 and 2020 according to the British Property Federation (BPF). Data provided by BPF also highlights that the sector gave jobs to 1% of the population, which contributed to 7% of the UK economy, generating 68.1 billion pounds in turnover in 2020.

The industry’s resilience and relative stability have resulted in a market boom and solidified why the time is now for business growth and expansion. Nevertheless, to scale efficiently, you need the right people powering your agency and you need to know how to keep them – attrition, is we believe, the most detrimental cost to a business.

deverellsmith surveyed over 1,000 Estate Agents on their feelings and opinions towards the estate agency industry as employers. This report aims to provide key suggestions for business owners, directors and managers in creating a work environment and culture where employees not only thrive but prioritise loyalty.

Download the full report...

6c06f5b4 6b63 4c5a Afcd F6c641f279ff

The Future of Freehold

​On Wednesday 16th November SAY and deverellsmith acted in partnership to host ‘The Future of Freehold’ breakfast event, which aimed to offer ins...

Read more