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How to use social media in your job search

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Social media platforms have become a key part of finding a job, whether you are actively seeking a specific job or keeping your options open social media is a very useful way of connecting with potential employers and industry professionals.

With millions of people and companies now using various social platforms such as LinkedIn, Twitter, and Instagram it is easier than ever to connect with these people and learn about potential job openings. 

This blog will take you through some of the key benefits of using social media when searching for a job, as well as some tips and tricks to help you along the way. 


Key benefits

1.   Increased visibility - When posting your job search on social media, you’re engaging with millions of people and businesses that you may not have been aware of. Employers will use social media to search for potential candidates, so it increases the likelihood of employers knowing you are searching for a job. 

2.   Networking - Connecting with potential employers and colleagues can increase your exposure and access to other connections within your market, opening you up to more opportunities. Actions like commenting on posts, sharing ideas, and showing interest in a company’s values and activities are great places to start building your community on LinkedIn.


3.   Personal Branding - Social media is a great tool to help build your own personal brand which is supportive when applying for jobs. Your personal brand is intentional and is how you want people to see you. It can help you attract and be visible to employers that have the same values giving you a better opportunity to find the right company for you. Sharing your expertise, participating in discussions, and posting relevant content are all ways you can build credibility and showcase your skills and experience to potential employers. 

4.   Job openings - Many companies post job openings on their social media platforms, particularly: LinkedIn and Twitter. By following companies and recruiters in your industry, you will be up to date on the latest jobs in your interest.

To get the most out of the benefits above, it is key you know how to use social media efficiently to optimise your results. 

1.   Optimise your social media profiles - Before you begin your job search ensure that your social media profiles are up to date. This will include using a professional photo, a brief bio about you and your experience, your previous work history, and any key skills you may have which will increase the chances of attracting employers.

2.   Identify the right platforms - It’s important that you use the platforms which will give you the best chance to interact with the people and employers in your target industry. LinkedIn is the most valuable professional social platform to connect with those people, whilst Twitter can be useful for sharing thoughts and engaging in topical conversations. Before you begin, research which platforms are most relevant to your job search and target those first. 

3.   Engage with potential employers - Engaging with employers is a great way of making them aware you are open to job opportunities and showing them that you are interested. The best ways to do this are by commenting on their posts and sharing their content. 

4.   Join Industry groups - Joining groups on social media that are relevant to your industry or job search is a great way of connecting with other like-minded people and industry professionals. These groups also often have job postings which may appeal to you. 

5.   Using Hashtags - Hashtags are a great way of making your profile and posts more accessible to employers. Make sure to use relevant hashtags on your posts to attract employers who could be looking to hire candidates for a job.

Overall, social media platforms are a crucial tool in today’s world for you to utilise in your job search. To make the most of the benefits discussed above, ensure you have a clear strategy before diving into the online world, so you can gain the most out of social networks. 

If you would like further guidance to help you get the most out of your job search, you can get in touch here.