Key Responsibilities

People Management

• Lead and organise the team to deliver an efficient leasing and renewals process, delivering a best-in-class customer journey and adhering to targets outlined by senior management and the business
• Provide clear communication, ensuring the business and customer are informed at every stage of the customer journey
• Proactively communicate leasing and resident matters across the business where relevant, escalating matters to senior management as appropriate
• Review, measure & monitor performance of the team to ensure approach is 'best-in-class'. Assess, create and manage the training and development of team members to ensure correct processes & procedures are being followed and an environment of 'continuous improvement' is maintained
• Lead, coach and motivate Leasing Associates & the Administrator to deliver all processes, ensuring standards outlined by the business are consistently met
• Seek opportunities and work with other departments to drive efficiency and proactively adapt processes to meet the changing needs of the business & operations
• Deputise for senior management as required

Process & Performance Management

• Support the delivery of Leasing strategy & senior leadership approved processes for brand standards, proactively highlighting areas for improvement or concern
• Support & monitor the allocation & preparation of units across Leasing, adhering to legislative requirements (eg HMO and 90 day rule). Ensure data and reports are kept up to date
• Support the development of a pricing strategy across the estate for all units which can be leased, building market analysis/benchmarking reports which can be used to support decision making. Work with Finance to ensure the pricing database and system reflects the latest pricing
• Own the management and maintenance of the CRM system, ensuring all leads are reviewed and contact is made, seeking always to increase viewings and conversions
• Drive the leasing and renewals journey, ensuring systems and processes are followed to deliver desired KPIs. Create and maintain a feedback loop and create actions to drive improvements and minimise fall throughs
• Drive reporting on new deal & renewals pipeline leveraging the CRM system. Support and drive the weekly trading meeting, reporting against KPIs, noting and monitoring actions which can improve performance. Strive for 100% accuracy & compliance, taking action on points of weakness or non-compliance
• Support the marketing strategy for Leasing units including tracking performance of third-party advertising platforms, supporting the organisation and collation of marketing materials and delivering against the plan set out by senior management. Support & manage relationships with third parties as required
• Support the periodic forecasting and budgeting process for Leasing
• Act as a key point of contact for all Leasing queries, supporting the team to deliver deals and high quality customer service
• Support project goals through delivery of activity relating to moves, decants and viewings as required
• Carry out competitor analysis across key BTR competitors as required
• Carry out audits of processes and data, report output and create/enforce action plans to remedy any issues identified
• Support with ad hoc tasks relating to leasing and tenancy management as required

Skills & Experience Required

Essential Requirements

• Relevant sales experience in BTR business
• Experience of team leadership and training delivery
• Strong attention to detail and ability to multitask in a fast paced environment
• Willing to be based in Central London 5 days a week as required
• Flexible working hours to include evenings and weekends
• Excellent IT skills with experience of PMS/CRM and MS Office
• Excellent interpersonal skills
• Excellent planning, organisation & problem solving skills

Desirable Requirements

• Industry recognised qualification (ARLA)
• Price setting and reviews experience
• Exposure to reporting and forecasting
• Experience in sales and marketing of apartments

About the Role

This is an excellent opportunity to join a leading Build to Rent operation in Central London, working as part of a dynamic team to deliver exceptional leasing performance. The successful candidate will play a key role in driving the leasing strategy while developing and leading a high-performing team.

The role offers significant responsibility and the opportunity to make a real impact on business performance in a fast-growing sector.