Development Sales Lead - New Homes

Location: Battersea (Riverside)
Salary: £40,000 basic + £2,000 bonus + £35,000 quarterly commission (OTE £77,000)
Contract: Full-time, 5 days per week (including alternate weekends)

Highlights:

• Lead the launch of a prestigious riverside development in Battersea with full site ownership and autonomy
• Strong marketing investment driving high volumes of inbound leads, providing excellent conversion opportunities
• OTE of £77,000 with an attractive, uncapped quarterly commission structure
• Present directly to senior leadership including the CEO, showcasing your performance and strategic insights

About the opportunity

An established housebuilder is seeking a Development Sales Lead to take full ownership of their new riverside development in Battersea. This is a standalone sales position where you'll operate as the primary sales representative on-site, supported by a Customer Relations Executive. You'll be responsible for driving sales performance, presenting updates to senior stakeholders and representing the development in Sales & Marketing meetings. This role offers genuine autonomy and the opportunity to shape the success of a landmark riverside location whilst working directly with executive leadership.

What makes the role exceptional

This position provides the rare opportunity to lead a riverside development in one of London's most desirable locations, with complete ownership of the sales strategy and performance. You'll present directly to the CEO and senior leadership team, giving you visibility and influence at the highest level of the business. The riverside setting provides an exceptional product to sell, whilst the commission structure rewards your individual performance generously. With on-site support from a Customer Relations Executive, you can focus on what you do best - converting high-value sales in a premium location.

Key responsibilities

• Take full ownership of sales operations and performance across the development
• Conduct viewings and negotiate sales with prospective buyers from initial enquiry through to exchange
• Present regular site visit updates to senior stakeholders, including the CEO
• Prepare and deliver site presentations showcasing progress, performance and market insights
• Represent the development in Sales & Marketing meetings, providing feedback on customer behaviour and competitor activity
• Maintain the show home and sales suite to exemplary presentation standards
• Build and manage relationships with buyers, solicitors, mortgage advisers and introducers
• Drive sales performance through proactive lead generation and conversion strategies
• Monitor competitor developments and maintain comprehensive market knowledge

Requirements

• Proven experience as a Sales Negotiator, Senior Sales Negotiator or Development Sales Lead within new homes
• Must have worked directly for a housebuilder or new homes agency - this is essential
• Strong track record of achieving and exceeding sales targets
• Excellent presentation skills with confidence presenting to senior leadership
• Strategic mindset with the ability to analyse market trends and competitor activity
• Professional presence and exceptional customer service standards
• Ability to work autonomously whilst maintaining accountability
• Confident using CRM systems and preparing performance reports

Rewards and benefits

• Structured weekend rota (two weekends on, two weekends off)
• Working hours: 10am-6pm Monday to Saturday / 11am-4pm Sunday
• Full site ownership with genuine autonomy
• Direct access and visibility to CEO and senior leadership
• On-site support from Customer Relations Executive
• Opportunity to lead a prestigious riverside development in Battersea

We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.
To apply for this position or discuss the opportunity in more detail, please get in touch with deverellsmith, the strategic recruitment partner for this role.