Development Sales Lead - New Homes

Location: Woolwich
Salary: £40,000 basic + £2,000 bonus + £35,000 quarterly commission (OTE £77,000)
Contract: Full-time, 5 days per week (including alternate weekends)

Highlights:

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  Lead the launch of an exciting new development in Woolwich with full site ownership and autonomy
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  Strong marketing investment driving high volumes of inbound leads, providing excellent conversion opportunities
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  Uncapped quarterly commission structure, with an OTE of £77,000
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  Present directly to senior leadership, including the CEO, showcasing your performance and insights
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  Excellent opportunity to shape the success of a premium development in a rapidly developing area

About the Opportunity

An established housebuilder is looking for a Development Sales Lead to take full ownership of a new and highly anticipated development in Woolwich. This standalone sales position will see you operating as the primary sales representative on-site, with the support of a Customer Relations Executive. You'll be responsible for driving sales performance, reporting directly to senior leadership, and representing the development in key Sales & Marketing meetings. This role offers genuine autonomy and the chance to leave your mark on a high-profile location in one of London's up-and-coming areas.

What Makes the Role Exceptional

This role offers the rare opportunity to lead a prestigious new development in Woolwich, an area undergoing significant regeneration and offering strong growth potential. You'll have full control over your sales strategy and performance, with direct visibility and influence with the senior leadership team, including the CEO. The commission structure is designed to reward high performers, and with a dedicated Customer Relations Executive on-site, you can focus on driving sales and building strong relationships with buyers.

Key Responsibilities

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  Take full ownership of sales operations across the development
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  Conduct viewings and negotiate sales with prospective buyers, from initial enquiry to exchange
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  Present regular updates to senior leadership, including the CEO
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  Prepare and deliver site presentations on progress, performance, and market trends
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  Represent the development in Sales & Marketing meetings, providing insights on customer behaviour and competitor activity
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  Maintain the show home and sales suite to the highest presentation standards
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  Build and manage relationships with buyers, solicitors, mortgage advisers, and introducers
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  Drive sales performance through proactive lead generation and conversion strategies
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  Keep up-to-date with competitor developments and maintain comprehensive market knowledge

Requirements

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  Proven experience as a Sales Negotiator, Senior Sales Negotiator, or Development Sales Lead within new homes
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  Must have worked directly for a housebuilder or new homes agency - this is essential
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  Strong track record of achieving and exceeding sales targets
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  Excellent presentation skills and confidence presenting to senior leadership
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  Strategic mindset with the ability to analyse market trends and competitor activity
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  Professional presence and exceptional customer service standards
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  Ability to work autonomously whilst maintaining accountability
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  Confident using CRM systems and preparing performance reports

Rewards and Benefits

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  Structured weekend rota (two weekends on, two weekends off)
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  Working hours: 10am-6pm Monday to Saturday / 11am-4pm Sunday
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  Full site ownership with genuine autonomy
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  Direct access to CEO and senior leadership
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  On-site support from Customer Relations Executive
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  Opportunity to lead a prestigious new development in Woolwich

We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.

To apply for this position or discuss the opportunity in more detail, please get in touch with deverellsmith, the strategic recruitment partner for this role.