Marketing Manager

Salary: £45,000 - £50,000 (depending on experience)
Bonus: Performance-related up to 20%
Reporting to: Head of Marketing

About the Company

Our client is an innovative housing developer dedicated to delivering well-designed, sustainable and affordable homes for first-time buyers and renters in London.

With nearly two decades of experience, they specialize in creating discounted homes for people who earn too much to qualify for social housing but are priced out of the open market. They have helped over 1,500 Londoners achieve homeownership through their 20% discounted homes model.

The business has also expanded into the rental sector, recognizing the importance of supporting the city's key workers and creatives throughout their housing journey.

The Role

We are seeking a 360-degree Marketing Manager for an innovative and exciting role responsible for managing brand and development marketing.

You will lead the delivery of B2B and B2C campaigns according to the overarching strategy. This role offers the opportunity to work independently and exercise your creative flair in a fun and fast-paced environment.

The successful candidate will need to hit the ground running and work autonomously with guidance from the Head of Marketing, engaging and collaborating with colleagues across the business.

Key Responsibilities

Campaigns & Strategy

Deliver B2B and B2C campaigns across all channels in line with the overarching strategy-attracting, informing and converting first-time buyers
Report on, analyse and optimise campaign performance to shape future strategy and improve results

Digital & Website

Manage all digital channels (website, social, email, paid media) to improve brand consistency and performance
Lead ongoing website enhancements-UX, content and conversion-to increase registrations
Drive the transition from SEO to GEO and improve overall organic visibility and reach
Develop lead scoring and automated customer journeys to increase efficiency and strengthen conversion

Brand, Content & Creative

Protect and evolve the brand, acting as the voice of the first-time buyer in London
Create and oversee design-led content, including photoshoots, video shoots and social assets
Manage corporate and B2B presentations, ensuring clear messaging that supports business objectives
Manage reviews across platforms and deliver initiatives to improve brand reputation

Offline Marketing & Events

Oversee PR, events, print, OOH and show-home activities that connect with the target audience
Manage on-site events and support staff events, contributing positively to company culture

Sales Support & Partnerships

Work closely with Sales to generate high-quality leads and provide tools that boost conversion
Manage partnerships and influencers to expand reach and connect with new audiences

Budget, Planning & Delivery

Manage budgets and media schedules effectively
Work autonomously while collaborating across the business to deliver projects at pace

Essential Skills Required

At least 5 years' previous marketing experience, two of which in a managerial role
Experienced in managing social media communities-B2C and B2B
Proficiency in Adobe Suite, CRM, CMS and email marketing and all social media platforms
Excellent oral and written communication skills
Excellent attention to detail
Experienced in presenting to senior leaders
A self-starter with the ability to work in a fast-paced environment
Confident in translating data into optimisations and improvements
Strong organisational skills and ability to effectively prioritise tasks
Confident in adopting AI technology to improve efficiency