<h1 >Marketing Manager</h1><p ><strong>Salary:</strong> £45,000 - £50,000 (depending on experience)<br /> <strong>Bonus:</strong> Performance-related up to 20%<br /> <strong>Reporting to:</strong> Head of Marketing</p><h2 >About the Company</h2><p >Our client is an innovative housing developer dedicated to delivering well-designed, sustainable and affordable homes for first-time buyers and renters in London.</p><p >With nearly two decades of experience, they specialize in creating discounted homes for people who earn too much to qualify for social housing but are priced out of the open market. They have helped over 1,500 Londoners achieve homeownership through their 20% discounted homes model.</p><p >The business has also expanded into the rental sector, recognizing the importance of supporting the city's key workers and creatives throughout their housing journey.</p><h2 >The Role</h2><p >We are seeking a 360-degree Marketing Manager for an innovative and exciting role responsible for managing brand and development marketing.</p><p >You will lead the delivery of B2B and B2C campaigns according to the overarching strategy. This role offers the opportunity to work independently and exercise your creative flair in a fun and fast-paced environment.</p><p >The successful candidate will need to hit the ground running and work autonomously with guidance from the Head of Marketing, engaging and collaborating with colleagues across the business.</p><h2 >Key Responsibilities</h2><p ><strong>Campaigns &amp; Strategy</strong></p><ul ><li class="whitespace-normal break-words pl-2">Deliver B2B and B2C campaigns across all channels in line with the overarching strategy-attracting, informing and converting first-time buyers</li><li class="whitespace-normal break-words pl-2">Report on, analyse and optimise campaign performance to shape future strategy and improve results</li></ul><p ><strong>Digital &amp; Website</strong></p><ul ><li class="whitespace-normal break-words pl-2">Manage all digital channels (website, social, email, paid media) to improve brand consistency and performance</li><li class="whitespace-normal break-words pl-2">Lead ongoing website enhancements-UX, content and conversion-to increase registrations</li><li class="whitespace-normal break-words pl-2">Drive the transition from SEO to GEO and improve overall organic visibility and reach</li><li class="whitespace-normal break-words pl-2">Develop lead scoring and automated customer journeys to increase efficiency and strengthen conversion</li></ul><p ><strong>Brand, Content &amp; Creative</strong></p><ul ><li class="whitespace-normal break-words pl-2">Protect and evolve the brand, acting as the voice of the first-time buyer in London</li><li class="whitespace-normal break-words pl-2">Create and oversee design-led content, including photoshoots, video shoots and social assets</li><li class="whitespace-normal break-words pl-2">Manage corporate and B2B presentations, ensuring clear messaging that supports business objectives</li><li class="whitespace-normal break-words pl-2">Manage reviews across platforms and deliver initiatives to improve brand reputation</li></ul><p ><strong>Offline Marketing &amp; Events</strong></p><ul ><li class="whitespace-normal break-words pl-2">Oversee PR, events, print, OOH and show-home activities that connect with the target audience</li><li class="whitespace-normal break-words pl-2">Manage on-site events and support staff events, contributing positively to company culture</li></ul><p ><strong>Sales Support &amp; Partnerships</strong></p><ul ><li class="whitespace-normal break-words pl-2">Work closely with Sales to generate high-quality leads and provide tools that boost conversion</li><li class="whitespace-normal break-words pl-2">Manage partnerships and influencers to expand reach and connect with new audiences</li></ul><p ><strong>Budget, Planning &amp; Delivery</strong></p><ul ><li class="whitespace-normal break-words pl-2">Manage budgets and media schedules effectively</li><li class="whitespace-normal break-words pl-2">Work autonomously while collaborating across the business to deliver projects at pace</li></ul><h2 >Essential Skills Required</h2><ul ><li class="whitespace-normal break-words pl-2">At least 5 years' previous marketing experience, two of which in a managerial role</li><li class="whitespace-normal break-words pl-2">Experienced in managing social media communities-B2C and B2B</li><li class="whitespace-normal break-words pl-2">Proficiency in Adobe Suite, CRM, CMS and email marketing and all social media platforms</li><li class="whitespace-normal break-words pl-2">Excellent oral and written communication skills</li><li class="whitespace-normal break-words pl-2">Excellent attention to detail</li><li class="whitespace-normal break-words pl-2">Experienced in presenting to senior leaders</li><li class="whitespace-normal break-words pl-2">A self-starter with the ability to work in a fast-paced environment</li><li class="whitespace-normal break-words pl-2">Confident in translating data into optimisations and improvements</li><li class="whitespace-normal break-words pl-2">Strong organisational skills and ability to effectively prioritise tasks</li><li class="whitespace-normal break-words pl-2">Confident in adopting AI technology to improve efficiency</li></ul><h2 >Desirable Skills</h2><ul ><li class="whitespace-normal break-words pl-2">Interest in photography and/or videography</li><li class="whitespace-normal break-words pl-2">Design enthusiast with a keen eye for brand</li><li class="whitespace-normal break-words pl-2">Experience of working in real estate</li><li class="whitespace-normal break-words pl-2">A lover of London and its culture</li></ul><h2 >Additional Information</h2><p >Developments are located across London, and on occasion you will be required to travel.</p><p ><strong>Flexible working environment:</strong> Three days a week in the office (Tuesday-Thursday)</p>

Marketing Manager 


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