Development Sales Lead - New Homes

Location: Wimbledon
Salary: £40,000 basic + £2,000 bonus + £40,000 quarterly commission (OTE £82,000)
Contract: Full-time, 5 days per week (including alternate weekends)

Highlights:

• Lead the launch of a premium new development in Wimbledon, one of South West London's most desirable locations
• Strong marketing investment driving high volumes of inbound leads from affluent buyers
• Uncapped quarterly commission structure, with an OTE of £82,000
• Present directly to senior leadership, including the CEO, showcasing your performance and insights
• Full site ownership and autonomy to shape the success of a development in an established, sought-after postcode

About the opportunity

An established housebuilder is seeking a Development Sales Lead to take full ownership of a highly anticipated new development in Wimbledon. This standalone sales position will see you operating as the primary sales representative on-site, with the support of a Customer Relations Executive. You'll be responsible for driving sales performance, reporting directly to senior leadership, and representing the development in key Sales & Marketing meetings. This role offers genuine autonomy and the chance to make your mark on a high-profile development in one of London's most prestigious residential areas.

What makes the role exceptional

This role offers the rare opportunity to lead a premium new development in Wimbledon, an area renowned for its village atmosphere, excellent transport links, and strong buyer demand. You'll have full control over your sales strategy and performance, with direct visibility and influence with the senior leadership team, including the CEO. The commission structure is designed to reward high performers, and with a dedicated Customer Relations Executive on-site, you can focus on driving sales and building strong relationships with discerning buyers in this affluent market.

Key responsibilities

• Take full ownership of sales operations across the development
• Conduct viewings and negotiate sales with prospective buyers, from initial enquiry to exchange
• Present regular updates to senior leadership, including the CEO
• Prepare and deliver site presentations on progress, performance, and market trends
• Represent the development in Sales & Marketing meetings, providing insights on customer behaviour and competitor activity
• Maintain the show home and sales suite to the highest presentation standards
• Build and manage relationships with buyers, solicitors, mortgage advisers, and introducers
• Drive sales performance through proactive lead generation and conversion strategies

Requirements

• Proven experience as a Sales Negotiator, Senior Sales Negotiator, or Development Sales Lead within new homes
• Must have worked directly for a housebuilder or new homes agency - this is essential
• Strong track record of achieving and exceeding sales targets
• Excellent presentation skills and confidence presenting to senior leadership
• Strategic mindset with the ability to analyse market trends and competitor activity
• Professional presence and exceptional customer service standards
• Ability to work autonomously whilst maintaining accountability
• Confident using CRM systems and preparing performance reports

Rewards and benefits

• Structured weekend rota (two weekends on, two weekends off)
• Working hours: 10am-6pm Monday to Saturday / 11am-4pm Sunday
• Full site ownership with genuine autonomy
• Direct access to CEO and senior leadership
• On-site support from Customer Relations Executive
• Opportunity to lead a premium new development in Wimbledon

We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.

To apply for this position or discuss the opportunity in further detail, please get in touch with deverellsmith, the strategic recruitment partner for this role.