We're looking for a performance-driven Residential Marketing Manager to own lead generation, demand growth and social channels for our accommodation business. This is a hands-on, execution-focused role responsible for running acquisition campaigns, social channels, optimising user journeys, and turning marketing activity into qualified enquiries and confirmed bookings. It's ideal for an experienced marketing professional who thrives on results, testing, and seeing direct commercial impact.Role Objectives<ul ><li class="whitespace-normal break-words pl-2">Drive qualified leads and bookings for our accommodation offerings through performance-led marketing.</li><li class="whitespace-normal break-words pl-2">Own the top- and mid-funnel: generating demand, capturing enquiries, and supporting conversion into sales.</li><li class="whitespace-normal break-words pl-2">Ensure all marketing activity (content, paid media, OTAs, and email) is directly aligned to increasing occupancy and revenue.</li><li class="whitespace-normal break-words pl-2">Leverage AI to automate and improve data analysis, execution and reporting.</li></ul>Key ResponsibilitiesPerformance Marketing &amp; Lead Generation<ul ><li class="whitespace-normal break-words pl-2">Plan, launch, and optimise paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.</li><li class="whitespace-normal break-words pl-2">Manage lead funnels from first touch through to sales handover, ensuring clear tracking, attribution, and follow-up.</li><li class="whitespace-normal break-words pl-2">Continuously test and optimise creatives, audiences, messaging, and landing pages to improve cost per lead and conversion rates.</li></ul>Content &amp; Conversion Campaigns<ul ><li class="whitespace-normal break-words pl-2">Create and manage performance-focused content across Instagram, TikTok, LinkedIn, and email, designed to drive clicks, enquiries, and bookings.</li><li class="whitespace-normal break-words pl-2">Build and maintain a content and campaign calendar aligned with occupancy targets, promotions, events, and seasonal demand.</li><li class="whitespace-normal break-words pl-2">Design conversion-driven assets (ads, landing visuals, brochures, decks, and email templates) using Canva or similar tools.</li><li class="whitespace-normal break-words pl-2">Brief and collaborate with photographers and videographers to produce content that showcases the spaces, lifestyle, and wellness offering with a clear sales outcome.</li></ul>OTA &amp; Booking Channel Optimisation<ul ><li class="whitespace-normal break-words pl-2">Own and optimise all OTA listings (Airbnb, Booking.com, Expedia, etc.), ensuring listings are conversion-focused, regularly refreshed, and aligned with pricing and availability strategy.</li><li class="whitespace-normal break-words pl-2">Test and improve listing copy, imagery, and positioning to increase enquiry volume, booking rate, and length of stay.</li><li class="whitespace-normal break-words pl-2">Support direct-booking growth by aligning OTA traffic with retargeting, email capture, and direct enquiry journeys.</li></ul>Digital Growth &amp; SEO Support<ul ><li class="whitespace-normal break-words pl-2">Support SEO and organic lead generation through keyword research, blog and article drafting, and website updates that drive inbound enquiries.</li><li class="whitespace-normal break-words pl-2">Work closely with sales and operations to ensure marketing activity reflects live availability, pricing, and demand.</li></ul>Reporting, Insights &amp; Optimisation<ul ><li class="whitespace-normal break-words pl-2">Track and report on performance metrics including leads, enquiries, bookings, cost per lead, conversion rate, and channel performance.</li><li class="whitespace-normal break-words pl-2">Maintain up-to-date marketing decks and asset libraries for both B2B and B2C.</li><li class="whitespace-normal break-words pl-2">Use data, trends, and customer insights to continuously refine campaigns and improve lead quality and booking outcomes.</li></ul>Requirements<ul ><li class="whitespace-normal break-words pl-2">5+ years' experience in performance marketing, digital campaigns, or growth-focused content roles.</li><li class="whitespace-normal break-words pl-2">Strong understanding of organic and paid social, lead funnels, and conversion optimisation.</li><li class="whitespace-normal break-words pl-2">Hands-on experience with Meta Ads Manager, Google Ads, Canva, email platforms (Mailchimp/HubSpot), and Google Analytics.</li><li class="whitespace-normal break-words pl-2">Commercial mindset with a clear focus on leads, bookings, and revenue impact.</li><li class="whitespace-normal break-words pl-2">Strong copywriting and visual storytelling skills with a conversion-first approach.</li><li class="whitespace-normal break-words pl-2">Highly organised, detail-oriented, and comfortable managing multiple campaigns simultaneously.</li><li class="whitespace-normal break-words pl-2">Self-starter, comfortable owning performance outcomes end-to-end.</li></ul>

Residential Marketing Manager 

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