Luxury Community Marketing Manager - Later Living

Location: Marylebone, London

Salary: £40,000 - £50,000 depending on experience

Contract: Full-time, Monday - Friday

Highlights

• Join a purpose-led later living brand at an exciting point in its journey, with a flagship development launching in April 2026
• A rare opportunity to shape community presence and brand identity from the ground up in a meaningful sector
• Work across the full marketing mix - events, content, campaigns, partnerships and digital - in a collaborative, cross-functional team

About the opportunity

An award-winning integrated retirement community developer and operator is seeking a Community Marketing Coordinator to join their growing team ahead of the launch of their flagship London development.

This organisation builds purpose-built residences designed for the over-65s - communities that combine high-quality homes with hospitality, social connection and care. With a genuine mission to redefine later life living, this is a brand doing work that matters.

Based in Marylebone, you will play a hands-on role in establishing the brand's local presence, driving awareness and generating leads through community engagement, events and multi-channel campaign delivery.

What makes the role exceptional

This is a ground-floor opportunity to help build a brand's community profile in London from launch. You will work across a broad remit - from local partnerships and live events to content creation and campaign execution - with real visibility and impact from day one. The later living sector is growing rapidly, and this role places you at the forefront of a brand genuinely committed to improving lives.

Key responsibilities

• Build and manage relationships with local organisations, councils, cultural institutions and media to establish the brand as a trusted community presence
• Plan and deliver events including open days, community pop-ups, panels and B2B networking opportunities
• Support the execution of marketing campaigns across print, digital, social media, PR and direct mail
• Create and coordinate customer-facing content including eDMs, brochures, website updates and social posts
• Manage the marketing calendar, ensuring deadlines are met and aligned with the Sales team
• Liaise with designers, copywriters, photographers and agencies to deliver on-brand assets
• Monitor competitor and community activity, sharing insights to inform future campaigns
• Collaborate with Sales, Operations and Wellbeing & Care teams to ensure marketing reflects the resident experience

Requirements

• Previous experience in a marketing, events, community engagement or communications role
• Background in lifestyle, hospitality, property or purpose-led brands
• Proven ability to build and manage partnerships with community organisations or not-for-profits
• Strong organisational skills with the ability to juggle multiple priorities and deadlines
• Excellent written and verbal communication skills
• Confident and personable, with experience engaging a range of audiences
• Familiarity with martech tools such as CRM platforms, eDM builders, CMS and design software
• All applicants must be willing to complete an enhanced DBS check in line with safeguarding commitments

Rewards and benefits

• Salary of £40,000 - £50,000 depending on experience
• Monday - Friday working pattern based in Marylebone
• The opportunity to join a purpose-led business at launch stage with genuine scope for growth
• Collaborative, cross-functional working environment

We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.

This role is being recruited by deverellsmith as strategic recruitment partner on behalf of the hiring brand. For a confidential conversation, please get in touch with the deverellsmith team.