Role: Head of BTR

Background

The client needed to fill their newly created Head of BTR position. This role would be pivotal in shaping their BTR strategy, overseeing the development of purpose-built rental communities, and establishing operational frameworks for long-term asset management.

The position demanded an exceptional leader with experience in both residential operations and asset management — a rare combination in the UK property market. The successful candidate would need to demonstrate commercial acumen, operational expertise in rental property management, and the strategic vision to position the client as a market leader in the competitive BTR sector.

Solution

Leadership

The project was led by an experienced consultant with extensive networks within residential development and BTR sectors. Their understanding of the client's culture and business objectives was crucial in identifying candidates who would align with the vision for BTR growth.

Methodology

A comprehensive search strategy was implemented including:

• Talent Mapping: Extensive market analysis was conducted across the UK BTR sector, identifying key players and potential candidates from both traditional property developers expanding into BTR and established BTR operators. Both active and passive candidates were engaged through multiple channels, ensuring a diverse talent pool.

• Consultative Process: In-depth meetings were held with the client's leadership team to gain thorough understanding of their BTR vision and cultural requirements. This included creating detailed candidate personas and assessment frameworks specifically tailored to the client's needs.

• Executive Search Framework: Working under a retained model, dedicated resources were allocated to this critical search. Comprehensive candidate profiles were developed and detailed assessments conducted, maintaining strict confidentiality throughout the process given the competitive nature of the BTR market.

Results

The search concluded with outstanding results:

• 90% conversion rate from shortlist to interview
• Completed within 7 weeks from initiation to offer acceptance
• Successfully placed a candidate who brought both residential development expertise and institutional BTR experience

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