Salary shorts: Property marketing salary trends and hiring insights from the experts
Georgia Zambakides
As Executive Director at deverellsmith, I've had a front-row seat to the evolving compensation landscape in property marketing. Our latest Salary Guide & Trends Report reveals some interesting trends that both employers and candidates should be aware of in today's market.
A tale of two salary tracks
What strikes me most about our findings is the uneven nature of salary progression across different levels. Junior marketing roles are experiencing minimal movement despite increasingly challenging hiring conditions. Many talented marketers with less experience are finding better pay and benefits packages outside real estate.
In contrast, mid-level marketing positions have seen notable salary growth. This is largely driven by talent movement within the sector, with professionals leveraging their experience to secure better compensation packages. Meanwhile, the senior executive market presents yet another picture – it's crowded with qualified candidates who are often willing to be more flexible on compensation.
The premium skills commanding top compensation
If there's one thing that’s clear, it's that digital expertise combined with property experience represents the most significant skills shortage in our sector. Professionals who bring both to the table can command premium salaries.
Commercial acumen is also setting high earners apart. In today's economic climate, marketers who can demonstrate a clear return on marketing spend are worth their weight in gold. Property companies are increasingly prioritising professionals who can connect marketing activities directly to business outcomes.
Beyond salary: What really attracts talent
What I find particularly interesting is how workplace flexibility has evolved from a pandemic-era necessity to a top talent priority. The conversation has moved beyond simple remote work policies to more nuanced flexibility arrangements that accommodate childcare needs and reduce commuting costs, especially for those living outside London, where travel expenses have skyrocketed.
For property businesses struggling to match salary offers from tech or hospitality sectors, my recommendation is clear: invest in your people through training and enhanced benefits packages. This approach often proves more effective than trying to compete solely on base salary, especially when budget constraints are tight.
Looking forward
As we navigate this complex landscape, property marketing leaders need to recognise these nuanced trends and adapt their recruitment and retention strategies accordingly. The companies that will be at an advantage won't necessarily be those offering the highest salaries across the board, but those who understand the varying priorities at different career stages and create compelling overall packages tailored to what truly matters to today's marketing professionals.
Georgia Zambakides is Executive Director at deverellsmith, specialising in property talent acquisition and retention strategies. Georgia specialises within New Homes Sales, Marketing & Aftercare, Business Support and Leasehold divisions as well as spearheading the expansion of deverellsmith’s overarching business growth strategy.
Download our full Salary Guide & Trends Report 2025 now.
Whether you are a marketing professional looking for your next role, or a hiring manager looking to hire top marketing talent, get in touch below.
HR Leaders to address talent pipeline challenges in Real Estate sector
Summer property job hunting: Your complete guide to landing your dream role
FAQ
In the UK, Chief Marketing Officers (CMOs) command the highest marketing salaries, typically ranging from £120,000 to £250,000+ annually, with those at FTSE 100 companies earning up to £400,000. Marketing Directors at large corporations earn £90,000-£150,000. Digital marketing specialists, particularly in areas like SEO, PPC, and data analytics, also command premium salaries due to high demand for these technical skills.
UK marketing job roles include: Marketing Executive/Manager, Digital Marketing Specialist, SEO/PPC Manager, Social Media Manager, Content Marketer, Brand Manager, Market Research Analyst, Email Marketing Specialist, Marketing Automation Expert, PR Specialist, Product Marketing Manager, and CMO/Marketing Director. The sector offers diverse opportunities across B2B, B2C, agency, and in-house environments with varying specialisations and seniority levels.
Marketing is generally a well-paid career in the UK, with entry-level positions starting at £22,000-£28,000, mid-level roles at £30,000-£60,000, and senior positions commanding £60,000-£100,000+. Digital specialists often earn premium salaries due to high demand. While London offers the highest salaries, regional differences exist, with roles in major cities like Manchester and Birmingham paying 10-15% less than their London counterparts. Career progression can lead to substantial salary growth.
Essential skills for UK marketing professionals include: data analysis (Google Analytics, Excel), digital marketing knowledge (SEO, PPC, social media), content creation, project management, strong communication abilities, creativity, commercial awareness, basic design skills (Canva, Adobe Creative Suite), CRM experience (Salesforce, HubSpot), and understanding of UK market regulations (GDPR, ASA guidelines). Technical skills in digital marketing tools are increasingly valuable, as is the ability to demonstrate measurable campaign results.
To secure a UK property marketing job, obtain relevant qualifications (marketing degree, CIM or RICS certifications) and gain experience through estate agency or property developer internships. Build a portfolio showcasing property marketing projects, especially digital content and virtual tours. Network via LinkedIn and property industry events. Develop specialised skills in property photography, virtual staging, property listing SEO, and CRM systems like Rightmove Plus. Apply for entry-level positions such as Marketing Assistant at estate agencies or Property Marketing Coordinator at development companies.
Sign up to devcast...
Whether you’re looking to get hired, or looking to hire then we’ve got
you covered. Never miss an episode.