What was the company?
Anderson Rose is a multi-award-winning estate agency based at Tower Bridge. They specialise in the sale, rental and management of homes in Prime Central London, and operate a London based Country House agency. They have associates in Hong Kong and China and together provide Far Eastern clients with a fully integrated and personal service.
The agency is forward-thinking and maximise exposure through an investment in technology, specifically video marketing and social media.
What was the situation?
After undergoing an initial search which was unsuccessful – through internal resources, job boards and an alternative agency – the team at Anderson Rose instructed Ryan Doyle, Principal Consultant on the Estate Agency team, to lead the search.
The business prides itself on being very forward thinking, progressive and tech savvy and they want their consultants to reflect this way of working. They have a significant presence on social media and expect their staff to utilise the platforms themselves, promoting properties and the business to create inbound leads and brand awareness.
What was the methodology?
Ryan was able to harness his individual network as well as deverellsmith’s wider reach and the estate agency team’s contacts to source the right candidate. Ryan and the EA team consistently maintain relationships with passive candidates in the market, so when the right role arises, he can make them aware of the opportunity.
In this instance, Ryan was able to connect the client and applicant as he had stayed close to the candidate throughout his passive search.
During the search, the candidate was working for a corporate firm where they didn’t feel valued and was craving a family vibe and independent agency, where they could be a bigger fish in a small pond. Although they were approached by a number of other corporates it was imperative that the candidate found an employer that matched their core values, culture and ambition.
Anderson Rose wanted to offer two of the shortlisted candidates the role but didn’t have the capacity at the time.
What was the outcome?
The successful candidate has received many positive reviews by both customers and the employer, fitted in with the business perfectly and was able to utilise social media quickly and adapt to the new role.
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