Senior Sales Negotiator - New Homes

Location: West London
Salary: Up to £38k basic + commission
Contract: Full-time, five days a week including weekend working on a rota basis

Highlights:

• Join the on-site sales team for one of the largest regeneration schemes in London, an 88-acre former gasworks site being transformed into thousands of new homes
• Work for a housebuilder recognised as Housebuilder of the Year, with a Platinum Award for Customer Satisfaction held for 12 consecutive years
• Sell into a development moments from an Elizabeth line station, with journey times of 10 minutes to Heathrow and 13 minutes to Paddington
• Be part of a scheme built around 13 acres of parkland and 8 acres of wetlands, developed in partnership with a leading wildlife charity

About the opportunity

An award-winning national housebuilder is looking for a senior sales negotiator to join the sales team at its flagship regeneration scheme in West London. This 88-acre brownfield site, formerly home to a gasworks, is being redeveloped into a new residential-led neighbourhood comprising thousands of homes, alongside a high street of shops, restaurants and workspace, a cinema, a primary school and a health centre. You will be based on-site, working from the marketing suite and showhomes, engaging directly with prospective buyers throughout their purchasing journey.

What makes the role exceptional

You will be selling a genuinely large-scale product: a multi-decade masterplan with several distinct neighbourhoods, each designed by different architects, set around parkland, canal towpaths and green infrastructure connecting into a neighbouring country park. The housebuilder has a strong, independently verified reputation, having been ranked the UK's number one for build quality by HomeViews and holding multiple Queen's Awards for Enterprise in Sustainable Development. This track record gives negotiators a genuinely strong story to sell, backed by consistent five-star customer satisfaction ratings.

Key responsibilities

• Manage the end-to-end sales process for new build apartments, from initial enquiry through to legal completion
• Conduct show home and marketing suite appointments, presenting the development and its wider masterplan to prospective buyers
• Build and maintain a pipeline of qualified leads through proactive follow-up and relationship management
• Liaise closely with solicitors, mortgage advisers and internal legal teams to progress sales smoothly
• Achieve and exceed individual and team sales targets across the development
• Maintain accurate records of reservations, sales progression and buyer communications on CRM systems
• Support the wider sales and marketing team with events, launches and VIP appointments
• Provide accurate market feedback and competitor insight to the sales management team

Requirements

• Proven experience as a sales negotiator, ideally within new build or estate agency sales
• Strong track record of achieving and exceeding sales targets
• Excellent communication and relationship-building skills with a consultative sales approach
• Confident presenting to individuals and groups in a show home or marketing suite setting
• Comfortable managing a high volume of enquiries and progressing multiple sales concurrently
• Working knowledge of the home buying and conveyancing process
• Flexibility to work weekends as part of a rota
• Full right to work in the UK

Requirements for salary bandings will be discussed in the interview stages and screening calls.

Rewards and benefits

• The opportunity to represent a housebuilder with an established, award-winning reputation
• Exposure to one of the largest and longest-running regeneration schemes in London
• A structured career path within a well-resourced sales team
• Involvement in a development with genuinely differentiated green and community infrastructure
• The chance to build a strong personal network of buyers, solicitors and mortgage advisers

Equal opportunity strapline

We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background.