Marketing Manager - PBSA

Location: Shoreditch, London
Salary: Up to £50,000 DOE
Working Pattern: 4 days in the office, 1 day working from home

I'm currently recruiting for a Marketing Manager on behalf of a growing purpose-built student accommodation (PBSA) operator in London.

This is an exciting opportunity to take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy, increasing brand awareness and maximising booking conversions.

The successful candidate will play a key role in developing and delivering multi-channel marketing campaigns, managing digital performance and ensuring a consistent brand experience across all properties.

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and deliver annual marketing plans aligned with occupancy and revenue targets across the portfolio.

• Plan and execute campaigns around the student booking cycle, including early-bird offers, rebookers, referrals, group bookings and summer stays.

• Monitor campaign performance and optimise activity to maximise enquiries, bookings and return on investment.

• Support marketing strategies for new property launches and pre-opening activity.

Brand, Content & Communications

• Maintain brand consistency while showcasing the individual identity of each property.

• Oversee content across social media channels, including Instagram, TikTok and YouTube, alongside photography, video and virtual tours.

• Manage photo and video shoots, working with external suppliers from initial briefing through to final delivery.

• Develop marketing collateral for students, parents, universities, agents and other partners.

• Work with PR partners to increase brand awareness, media coverage and online visibility.

Digital Marketing & Acquisition

• Manage paid search, paid social, SEO and emerging generative engine optimisation (GEO) activity.

• Oversee relationships with external digital marketing and SEO agencies.

• Drive enquiry generation and improve conversion rates across all marketing channels.

• Support international student acquisition through relevant digital platforms and agent networks.

Website, CRM & Customer Journey

• Take ownership of the website and landing pages, ensuring content is accurate, engaging and optimised for conversion.

• Manage CRM and lifecycle marketing activity through HubSpot or a similar platform, including email campaigns, automated workflows and WhatsApp communications.

• Maintain accurate lead data and ensure enquiries are effectively routed to on-site sales teams.

• Develop customer communications covering enquiries, bookings, onboarding, resident feedback and promotional campaigns.

• Manage external listings across agent networks and affiliate platforms.

Resident Experience & Reputation

• Support on-site teams in maintaining high presentation standards across show flats and marketing spaces.

• Work with property and community teams to promote resident events and ensure activity aligns with the brand.

• Develop campaigns to encourage resident reviews and improve ratings across Google and relevant student accommodation platforms.

• Manage resident feedback initiatives and use insights to improve the customer experience.

Reporting, Budgets & Market Insight

• Monitor competitor activity and market trends, providing regular insight to senior leadership.

• Track key marketing metrics, including enquiries, conversion rates, cost per booking and occupancy performance.

• Manage central and property-level marketing budgets, reporting expenditure against plan and supporting forecasting.

• Manage agencies, freelancers and suppliers, ensuring delivery against agreed budgets, deadlines and performance targets.

• Use customer feedback and market intelligence to inform marketing, pricing and product decisions.

About You

Essential Experience

• At least five years' experience delivering multi-channel marketing campaigns against commercial, revenue or occupancy targets.

• Strong hands-on experience across digital marketing, paid media, SEO, website management and content creation.

• Experience managing CRM platforms, including email marketing and automated customer journeys.

• A data-driven approach, with the ability to analyse campaign performance, measure ROI and manage budgets effectively.

• Proven experience managing external agencies, suppliers and internal stakeholders.

• Strong organisational skills, with the ability to prioritise competing deadlines and take ownership of projects.

• Excellent attention to detail and a strong understanding of brand positioning and customer experience.

• A proactive, collaborative and solutions-focused approach.

Desirable Experience

• Background in real estate, hospitality, build-to-rent (BTR) or purpose-built student accommodation (PBSA).

• Experience in international student marketing or working with student recruitment agents.

• Involvement in launching new developments, venues or products.

• Familiarity with WordPress, Canva and basic video editing.

Additional Information

• Based at the operator's head office in Shoreditch, London.

• One work-from-home day per week.

• Flexibility to work additional hours where required by the needs of the business.

Interested?

If you have a strong background in multi-channel marketing and are looking for an opportunity to make a real impact within a growing PBSA operator, please get in touch to discuss the role in more detail.

To apply or find out more, contact me directly.