Client Overview

A prestigious London-based real estate firm specialising in exclusive property developments required a complete sales team from management through to consultants when expanding their sales capabilities for a new project.

The Challenge

Following a successful pitch, our client needed to rapidly assemble a high-performing sales team. This required identifying a Project Sales Manager who could both lead the initiative and collaborate with us to build out the rest of the team. The positions needed to be filled with candidates who possessed specific industry experience and could seamlessly integrate into the company culture.

Our Approach

We implemented a strategic recruitment framework combining:

Talent Mapping: We conducted comprehensive market mapping of real estate professionals with new homes sales experience, identifying individuals who had demonstrated excellence in similar environments. This enabled us to create a targeted shortlist of candidates for each position.

Consultative Process: Working closely with the newly appointed Project Sales Manager, we took a highly consultative approach—including accompanying him to estate agencies with strong new homes departments. This collaborative strategy ensured alignment between the manager's vision and our recruitment efforts.

Candidate Pack: We developed comprehensive candidate packs highlighting the project's unique selling points, career progression opportunities, and the client's reputation in the market. These materials proved invaluable in attracting high-calibre talent, particularly for the Sales Consultant role.

Leadership

Our senior consultants led this project, leveraging their extensive experience in real estate recruitment. Working together, they combined their industry networks and expertise to implement a tailored recruitment strategy that addressed the client's specific needs and timeline constraints.

Results

• 100% team placement success rate
• Project Sales Manager role has been filled with an experienced leader from a competitor agency
• Senior Sales Consultant successfully headhunted from a well-established firm
• Sales Consultant position filled with a candidate possessing perfect relevant experience
• All placements completed within the project timeline
• Smooth team integration with ongoing aftercare support

Key Success Factors

Our consultative approach and close partnership with the Project Sales Manager created a cohesive recruitment strategy. By combining targeted headhunting for senior roles with effective employer branding for other positions, we built a complete, high-performing team that immediately added value to the client's new project.