How much can I earn as a new homes sales consultant?
Want to know what you can earn in new homes sales? We unpack typical salaries, commission structures, and career progression for new homes sales consultants and managers in the UK for 2025.
Tabitha Allingham
Over the past 4 years, I’ve helped loads of people step into the world of new homes sales. And without fail, the same question always comes up: “How much can I actually earn… and is the OTE really achievable?”
The reality of New Homes Sales salaries
First things first, it’s important to understand how new homes sales consultants are paid. The basic salary is usually a bit lower but secure, and then it’s topped up with a big chunk of commission. The commission structure itself varies from business to business, but one key difference compared to estate agency is that most new homes roles include a team commission element — so you’re rewarded not just for your own sales, but for the overall success of the site.
From what I’ve seen over the past few years, the average basic salary for a new homes sales consultant is around £28,000 – £32,000, with on-target earnings (OTE) usually falling between £50,000 – £60,000. But the truth is, it really depends on your experience.
Here’s a rough breakdown I see most often:
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Entry level (0–1 years): £26,000 – £32,000
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Experienced (2–5 years): £30,000 – £37,000
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Senior (5+ years): £35,000 – £50,000
Where it gets exciting - and why I think a lot of people stay in the industry - is commission. We’ve recently placed candidates on salaries of up to £40k basic, and with uncapped commission they can be earning north of £80k total.
Why 2025 looks promising
I’m feeling optimistic about the market this year. Around 8 in 10 property employers are planning to grow their teams, which is slightly up from last year. Job postings in January jumped by 7% after months of decline and we’ve definitely noticed an increase in activity at deverellsmith over the past few months.
On top of that, the government have been talking about ways to stimulate the new homes market, which should give the sector an extra boost. What’s also exciting is the outlook beyond London, the Home Counties and our wider national business are looking really positive. We’ve spoken to lots of developers who are planning to open more regions across the country, so prospects outside of London, especially for the domestic market, are looking strong. So if you’re thinking about getting into new homes sales, 2025 could be a great time.
Career progression in New Homes sales
One of the things I love about this industry is the clear career path. Typically, I see candidates follow something like this:
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Years 1–2: New Homes Sales Consultant
It’s all about learning product knowledge, the key to New Homes sales is knowing the market really well but being an area and development expert on your product, building confidence, and perfecting your sales style. Ambitious people often move up within 18 months.
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Years 3–5: Senior Sales Consultant
You start mentoring newer team members and handling more complex deals. Salaries here tend to be £32,000 – £40,000, with stronger commission packages.
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Years 5+: Sales Manager
You’re running teams and projects. Base salaries usually fall between £42,000 – £55,000, but in London I’ve seen people earn more.
Where the real money is: commission
Commission in new homes works a bit differently to estate agency. Instead of always taking a slice of the agency fee, new homes sales consultants are usually paid in one of two ways:
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A percentage of the property’s sale value (often between 0.5% – 1.5%).
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A plot rate – a set fee per unit sold, which can add up quickly on busy sites.
Another key difference is that new homes sales often include an element of team commission. This means your earnings are linked not only to your own sales but also to the overall performance of the site, which encourages collaboration rather than competition.
In stronger market periods, I’ve had candidates taking home £5k+ in a single month just from commission alone. That’s where the earning potential in new homes sales really starts to take off.
My advice for maximising your earnings
After four years of watching careers grow, here are my top tips:
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Start strong – Your first year is all about learning. The people who do best long-term invest heavily in product knowledge, build good habits early, and aren’t afraid to ask questions.
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Build relationships – The top performers I know generate loads of referral business. Clients and buyers remember people who go the extra mile.
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Seize opportunities – Don’t just sit back and wait for things to happen. Whether it’s extra viewings, networking, or putting your hand up for more responsibility, the people who push themselves are the ones who accelerate their careers.
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Understand your product – A big part of success is being confident that what you’re selling is genuinely sellable. Ask yourself: is it a good spec, a fair price, a strong brand, and in the right location? If you understand where the product’s strengths (and weaknesses) lie, you’ll know how to position it to buyers.
If you’re considering a career in new homes sales — whether as a first step or your next move — there’s great earning potential and a clear route to progress.
If you’d like to chat about opportunities, my team at deverellsmith can help you figure out what roles would match your goals and salary expectations.
About the author
With 4 years’ experience working in real estate recruitment, Tabitha's passion for customer service and her enthusiasm for a challenge have led her to head deverellsmith's New Homes team. Her team specialise in connecting sales and aftercare professionals with London’s top developers and agencies. In addition to her work within the New Homes space, Tabitha has founded deverellsmith’s Later Living department, a sector she is profoundly passionate about. She excels at helping clients discover exceptional talent while making a meaningful impact in the Later Living space, which fuels her dedication and success in her role.
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